DINKS LTD. EXPANDS INTO A NEW PRODUCT CATEGORY IN 2010
2010 has got off to a great start for Dinks Ltd. as the world has lifted out of a global recession. Sales with most of our customers are up noticeably and we have formed an already successful partnership with a new factory specialising in the manufacture of Metal and PVC based accessories.
The remit and scale of the new factory is impressive: based near Shenzhen and employing 1,500 staff, it can handle large-scale projects whilst also offering the flexibility to create and produce an extremely wide range of different accessories tailor-made to order. The product range includes: key-rings, bottle openers, golf equipment, bookmarks, business card holders, credit card holders, 3 dimensional replica souvenirs, handbag hooks, ornaments, tankards and many more.
Having traded for almost 20 years, the factory has a strong established track record and this is evident in the work they have already completed for us. We have successfully won business on projects for Macy’s and Bloomingdale’s department stores in New York and Harrods in UK.
Due to the breakdown in relationship with Macy’s previous supplier we managed to win the order for the best-selling key-ring for Macy’s New York as our opening product with further assignments for complicated and intricate multi-charm key-chains currently in production (see photos in our key ring section)
The bespoke nature of our business has resulted in a perfit fit with the factory’s flexible approach, as each of our projects have been tailor-made to the customer’s detailed criteria. These exclusive designs have been brought into reality, creating stunning products incorporating some of our customers’ world-famous brands. It has been a pleasure working with both our customers’ buying and marketing departments to supply them with a product copyrighted by them and only available through their stores.
With the classic chrome Macy’s Silver shopping bag and Star key-ring set to re-launch in stores this August, we are also excited to be developing a “Macy’s New York” themed charm key-chain which will combine a flavour of the Macy’s brand with the iconic images of New York. With Bloomingdale’s, we are looking for a Fall/Autumn launch of their leading “Little Brown Bag” range as it expands into the metallic key-ring market. This will be combined with an extremely high-end charm key-chain which we anticipate will become THE high quality “Bloomingdale’s” branded Christmas gift for the more discerning Bloomingdale’s shopper.
Further items are already in discussion for a 2011 launch for both these customers and, in the same flexible way we work with them, we will be delighted to develop more partnerships with other customers looking to launch key-rings designed to their preferences.
Please feel free to fill out web form or call 01635 278556 for with any queries. We will be happy to be of assistance. We look forward to hearing from you.
